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Do you want more sales?

Hamish Pryde • September 2, 2013

You have a great product or service.  You have ensured your overheads are under control. You have plugged the leaks.  But at the end of the day, there's no money for you.  Does this sound familiar?  If only you could sell more!!!

Now if you had the sales skills of Arkwright from the corner shop in "Open All Hours" where you could sell anything to the unsuspecting customer, that would be helpful.   However, a lot of work today behind the scenes has to happen to make tomorrow's income.

How do you get people to come into the shop?  What happens when they come in?  How do you communicate with them?  Do you have a sales script?  Do some of your sales solutions help both parties to have a win / win situation like the following? 

Arkwright:         "Scotch broth?  That's very exotic.  I'm afraid I don't have any in small tins, only large tins."

Mavis:              "Oh"

Arkwright:         "I can't cut it in half Mavis, it all f-f-flops out.  Tell you what, I'll sell you a   large tin but I'll only charge you for two small tins."

The whole sales process starts long before someone walks into the shop.  Have you ever planned out how you are going to achieve your sales?  Was this something you did when you first went into business and created a business plan?  Have you updated this?

Why should the customer choose to do business with you?  Is there a compelling reason why any prospective customer should choose you above all other options...including the option of doing nothing.

Palmerston North Accountancy and specialised business advisory firm - Coombe Smith (PN) Limited, is holding a free "Do you want more sales?" evening at 5:30pm on Tuesday, 8 October 2013 to provide the answers and give you the secret, with four strategies to choose from.

Places are limited, so don't delay!!!   Book your space for this free event.

Register now by calling us on (06) 357-6006, email info@coombesmith.co.nz or visit www.coombesmith.co.nz/moresales

By Hamish Pryde September 11, 2024
Paper is everywhere. We spend a lot of time and money moving paperwork around. But with today’s technology it is now possible to get rid of paper entirely. Digital documents are simpler, easier to store and send, more searchable and permanent. How long does it take to post a document to somebody via the ole stamp and envelope method, that is snail mail? It is more efficient and timelier to email the document. How many times do you go to print a document at home and find that your printer has run out of ink? Why do we still hold onto printing paper documents? Sometimes it’s just because that’s what we’ve always done and let’s face it change can be difficult at first. Paper alone is cheap. But when you start paying for printers, toner, servicing and maintenance, paper starts to look more expensive. Let alone the storage cost. Paper tax records for seven years can be quite a few boxes of paper. We have embraced some paperless technology as part of a modern business practice. This includes digital signatures, digital collaboration, paperless minutes of business improvement and coaching meetings, electronic work papers and my new digital notebook which I am enjoying. We send questionnaires via email to you to gather vital information to enable us to prepare your annual financial statements. This is a PDF document. Instead of printing the questionnaires you could save the document down into a folder of your choice then edit the PDF document and return to us. How do you edit a PDF document you ask? Once you have opened the document the Adobe online editor lets you do some things for free. The online editor works in any web browser and lets you add text, sticky notes and highlights. Click on the fill & sign button to the right of the document, then in the top toolbar click Iab text button. You can add text directly on the PDF document. Have a try next time you have a PDF document open. Xero and Farm Focus users can attach invoices directly to the transaction loaded into Xero. Then if you are looking at the rates expense in the profit and loss account or farm working account, you can drill down into the rates code and see the transactions. Then attached to each transaction is the rates invoice if you use this great functionality. All invoices can now be stored in the cloud. So why paperless? Productivity - electronic documents are instantly and simultaneously available to everyone who needs them. Reduce waiting times with less risk of loss or damage. Cost savings - you will save money on printing, postage and associated costs. You could pay less rent because you won’t need all that space for your files. Security - electronic documents are more secure than printed ones. Digital records can be password protected and rendered unreadable through encryption. Printed documents are only as secure as their proximity to a copy machine. Reduced Clutter - paperwork on desks and shelves are not only untidy it’s inefficient too. The organisation of digital files is simpler and your office will look much neater. That will help you clear your mind to focus on your business. Environmentally friendly - less printing means fewer trees cut down for pulp and less energy used to make and transport paper. Disaster recovery - if there is a fire or flood, recovery from the backup is much easier with digital storage them with paper. There are great help articles available in Xero or Farm Focus if you are not attaching invoices to payments already. To find out how click on the links below: If you would like to explore ways you can go paperless we can help.
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